- About Alex
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- The Ripple Effect
This video from European nonprofit Generation Awake illustrates how much water it takes to produce a burger, by laying down the equivalent amount in water balloons.
That’s almost 5,000 water balloons, accounting for about 632 gallons — although the U.S. Geological Survey estimates that it takes more like4,000 gallons to produce a burger. Estimates vary depending on details and definition — like, should you count the water used to irrigate the grass to feed the cows? PROBABLY. But some cows eat different grass, or produce more meat per grass consumed, or live in areas that need less irrigation … you get the idea. At any rate, though, it’s a lot of water.
Generation Awake’s Imagine All the Water campaign tells you how much water it costs to produce many of your daily-use items, and offers suggestions for how to reduce your water intake. Suggestion No. 1: Maybe don’t make artworks out of 5,000 water balloons.
From the Blog
- “Ripple” one of 10 Best books 2011 – FrontierPsych
- I am pleased to announce my new book deal …
- Spreading the Ripples!
- Who to call to call when levees break or oil rigs explode? Check out my latest piece in Feb Mens Journal: THE MASTER OF DISASTER
- Finally, the extended Jack Black promo for Porcelain Springs!
"Both drought and flood are on the rise, and Alex Prud'homme, in this fine new account, helps you understand why. We've taken the planet's hydrology for granted for the 10,000 years of human civilization; that's a luxury we can no longer afford."
- Bill McKibben, author of The End of Nature and Eaarth: Making a Life on a Tough New Planet; founder of 350.org
"By illuminating the central issues -- water quality, water quantity, ownership, waste, infrastructure -- through the tales of individuals who wrestle with them, Alex Prud'homme makes a vast and desperately serious topic flow beautifully through the rocks and hard places that our planet is caught between"
- John Seabrook, staff writer at The New Yorker and author of Flash of Genius
“The problem of water quantity, quality and use are upon us. Alex Prud’homme’s book identifies some of the culprits, including us inattentive citizens and the combination of regulations and markets needed to make clean water usable and available in the Twenty-first Century. This book should wake you up.”
- William D. Ruckelshaus, EPA Administrator under presidents Richard Nixon and Ronald Reagan
Tina Bennett | William Morris Endeavor
Ashley Fox | William Morris Endeavor
Erin Conroy | William Morris Endeavor
Reporting for The Ripple EffectReporting for the book I traveled from inside New York City’s new Water Tunnel No. 3 (the $6 billion water tunnel being drilled 600 feet beneath Manhattan) to the disputed aquifers of Poland Springs, ME, the “intersex” fish and Dead Zone of the Chesapeake Bay, poisoned wells and flooding rivers in the Midwest, the “water-energy nexus” in oil and gas fields, the failed levees of Katrina-wracked New Orleans, drought-threatened Las Vegas, California’s vulnerable San Francisco Delta, and up to the resource wars of the Alaskan Peninsula.